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Marketing with Psychographics

Psychographics is the study and classification of people based on a number of psychological criteria, including attitudes and aspirations. Buying behavior has long…
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A Nurse’s Guide to Twitter

Have you ever heard someone say something like, "Twitter doesn't interest me – I don't care what Justin Bieber had for breakfast"? Those…
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How to Choose the Right Medical SEO Experts

The best client-agency relationships work together as partners, but this type of relationship can be difficult to attain. There…
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Healthcare Marketing Made Easy: Making brand development a priority

This week in Healthcare Marketing Made Easy, we discuss some of the unique aspects of healthcare branding, and the increasing importance of putting…
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