Paramount/MD uses sophisticated tracking and monitoring to measure results for every marketing campaign — so you never have to wonder whether what we’re doing is working.
Competition in healthcare is too tough to waste time, money, and effort on marketing strategies that don’t work. If you aren’t tracking and monitoring results, you don’t know what’s working and what’s not — and you will lose out to competitors who do.
With Paramount/MD, you’ll never have to wonder whether our solutions are getting the results you want. We believe that evidence-based marketing is the only kind of marketing worth doing. That’s why we employ meticulous monitoring and tracking to evaluate every aspect of every service we provide.
Some metrics that we continuously measure include: traffic to your website, visitors’ time on page, visitors’ end-action, social media traffic and ROI, and more. We employ multiple industry-standard tools to measure results, including Google Analytics and Raven Tools.
We then develop detailed written reports, and present these to you on a regular basis. This evidence-based approach allows you to stay informed, and watch as your results improve month after month. That means no more throwing things out and hoping something sticks. Our work will speak for itself, so you’ll always know where you stand and that you’re getting the results you want. With Paramount/MD, you’ll see your exact return on investment, and can say goodbye to spaghetti marketing once and for all.