Healthcare Marketing in the Digital Age: How to Get Testimonials

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Testimonials are an excellent method of exposing your practice, but it’s not easy to ask patients for a reliable, meaningful review. The bottom line is that you can’t control whether or not someone is going to review your practice. And they usually won’t do it if it’s not easy to do. So how can you make is easier for patients to give you their Healthcare Success Stories?

Link your site to popular review sites. This might seem obvious, but many people tend of overlook this one. Give patients options and an easy-to-find-and-click button or link to review sites such as City Search and Yelp!.

Place signs in your clinic. It’s simple to print and tape a sign asking them to visit your review page to your office wall, on the check-in and check-out counters, the window and door in the waiting room—anywhere in your office where a patient might see.

Include a notice to your receipts, business cards, and other items patients take with them. When patients get a minute at home, they will be able to refer to a tangible reminder to go to your review page.

Add a link in your emails or newsletter campaigns. Emails and newsletters are a chance to personally “speak” to your patients, so it’s the perfect time to ask them for a review. All you have to do is include a link or the web address of your review site somewhere on the page.

If you’re looking for more help adding testimonials, consider making Paramount/MD a part of your Healthcare Success Strategy. Our marketing experts have a long-standing reputation of boosting visibility and traffic to Physician Websites and increasing returns exponentially. Just take a look at some of our testimonials—the results speak for themselves!

Victor is Paramount/MD’s co-founder, CEO and visionary. He is a passionate strategic thinker who loves people and using his skills to create intelligent business solutions. Read more >>

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