Achieved a Click Through Rate of 0.24% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 46.40%
Return on Investment of 272%
Update website with new and more relevant information that showcased Dr. Kabnick as one of the premier leaders in vein care. Update PPC and organic SEO strategies and develop a comprehensive social media strategy that yielded ROI.
Dr. Kabnick worked with our team to develop compelling content to deliver on the internet. We produced over 35 educational videos, optimized keywords organically for 1st page Google ranking and significantly increased ROI using the Google Display Network. Developed a dynamic digital media campaign suite that allows patients to be retarget based on the information they saw. Call tracking and lead scoring was implemented to quantify data. A social media creative facelift with reporting systems was executed. YouTube, G+ and Twitter marketing techniques developed, executed and continually managed.
In the campaigns first six months we achieved a high (CTR) Click Through Rate which yielded over 31 converted clicks and over 12,700 clicks. The Cost Per Action was reduced by 46.40%, beating the client’s target. Summer 2014 saw post-click revenue - generated by both dynamic retargeting and the prospecting campaign - produced a ROI of 272%.
From the client
These guys has built such a strong relationship with our organization that we consider them an extension of team. We know that service is just a phone call or e-mail away and that we will receive the same level of they always makes us feel like we're their #1 client.