Develop a robust web presence and internet marketing strategy using video content, articles, press releases, blog and social posts which were used for organic 1st page Google ranking and brand awareness. Promote the practice sleep and vein centers via the Google Display Network, YouTube and other social media outlets.
Achieved a Click Through Rate of 0.69% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 67.20%
Return on Investment of 322%
From scratch, produce one of the largest multidisciplinary private practice websites in NYC that promotes its 20 physicians as leaders in the greater New York (City) area.
Develop a comprehensive educational brand that positions NYCVA as leaders in cardiology, venous and sleep medicine by executing intelligent content and robust internet marketing solutions. Produce 100 education videos. Use You Tube marketing and a robust organic keyword optimization strategy to capture online market share. Write educational articles and promote them internet public relation methods that draw attention to the website. Drive traffic to site via social media marketing and used the Google Display Network to optimize ROI.
In the campaigns first three months we achieved a high (CTR) Click Through Rate which yielded over 53 converted clicks and over 7,700 clicks. The Cost Per Action was reduced by 67.20%. In the past 14 months the campaign has yielded 35 organic keywords ranked on the first page of Google. The PPC / Display / Mobile campaigns have produced 50,088 Clicks with over 265 converted clicks. The NYCVA’s Google Analytics Goal Conversion Rate (GCR) is 2.74% with over 2,001 Goals Completions.
Edward Bernaski, MD, FACC, FASE
In just a few months of working with this agency our company has seen dramatic improvements to our Google rankings and overall site traffic. The service we’ve received from their team has consistently been above and beyond our expectations.