This client wanted a fresh new look for their website and advertising marketing strategies. Our agency was retained by SPCVA to help them position their brand as one of South Florida’s top cardiology groups. Internet marketing, outbound and inbound systems developed.
Achieved a Click Through Rate of 87.0% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 68.50%
Return on Investment of 220%
South Florida is an extremely competitive market so we really had to dig in and find solutions that were complimentary to our client’s needs. A fresh new website, social media facelifts as well as intelligent advertising & media buying solutions needed to be created.
Designed an online campaign that helped SPCVA dominate Google ranking for both cardiology and vascular keywords. Created a message-led advertising campaign that supported the group’s core value proposition. Project managed media buying strategy in local market and created relevant educational content via practice videos, articles, press releases and blog posts for patient information.
Optimized over 60 keywords for 1st page Google ranking. Outbound media buys yielded 220% ROI within 2014 for all advertising campaigns. Google Display Network campaigns received 30,108 within first 8 months with an 87% CTR with 7,748 users visiting the website. Call tracking and led scoring systems allowed us to deliver smart solutions based on real time data.
Dr. Michael Metzger
This amazing team managed to get us to top positions on Google for our top keywords and kept us there! I would highly recommend this company to anyone!