Inbound marketing is today’s intelligent answer to effectively attract and engage healthcare consumers. Inbound marketing means promoting your practice through high-quality, original content — including articles, blogs, videos, podcasts, and social media marketing.
At Paramount/MD, we use inbound marketing throughout each client’s overall marketing strategy (for more on our content-led marking approach click here. We find inbound marketing to be particularly important for clients who choose to use social media.
Social media marketing is becoming increasingly important for physicians as a way to connect with patients and referring providers. Facebook, Twitter, LinkedIn, YouTube, blogs, and other social sites can drive traffic to your website and grow your patient base.??But social media marketing can also be confusing and time-consuming. Physicians face risky interactions and possible professional violations. It can be difficult to track results, and the investment too often ends up a futile waste of time.
After all, with so many voices out there, how can you make yours rise above the chatter and actually be heard by your target audience? How can you use social media to share meaningful messages, instead of just meaningless talk? ??If you want to make social media marketing part of your strategy, but lack the time or resources to do so effectively, we can help. Our content-led marketing approach applies perfectly to helping providers successfully use social media.
We write custom posts, share links to your website and blog, respond to comments, and conduct social media ad campaigns. The real value we bring to providers’ social presences is in creating unique, personal social media content that speaks to your audience and conveys your message. So instead of talking just to talk, you’ll be communicating to someone who’s listening. ??If you want to explore whether social media could benefit your practice, we’ll be happy to help you evaluate the best approach.
Measuring your Social Media Marketing Return on Investment
Social media sites are powerful tools to connect with patients, build your reputation, and grow your practice. But social media marketing done in the dark is social media marketing done wrong.
You would never give a patient a treatment without knowing how to measure the effect, right? This same best practice applies to social media.
If you aren’t tracking the results and don’t know the return on investment, then you can’t say what’s working and what’s not. You don’t know what to adjust — how to tweak your tweets, or which types of Facebook posts get the most comments. And you have no way of measuring the impact any adjustments make. In short, you don’t know whether social media is a sound investment, or a total waste of time.
In the worst of cases, your reputation can actually be damaged.
Here at Paramount/MD, we are fans of social media and use it to connect with our own clients. But we also know it isn’t for everyone.
Let us help you assess whether social media has a place in your bigger-picture marketing plan. From there, we can work with you on how to best leverage it in the manner you are most comfortable with.
Call us for a free Social Media and website review – (888) 693-0295
Please Contact Me About Your Social Media Strategies