True marketing research taps into the systematic gathering of data relating to marketing products and services, records that data, and analyzes that data. Sometimes it is important to take a step backward to reflect on marketing assumptions that have been made. Sometimes we need to look forward to make predictions with a greater probability of accuracy. Whatever you need, we are prepared to support you to build your aresenal of data to make smarter marketing decisions.
Behind a successful campaign lies a strong market intelligent strategy. At Paramount MD, our proprietary relevancy index combined from various indicators including editorial calendar content, audience relevancy and saturation, seasonality, competitive positioning and more help to elevate our client’s campaign success factor.
Paramount/MD performs thorough competitive analysis of markets across the country, and provides clear reports on the profitability and feasibility of establishing a successful practice. We spend time on-site to get an in-depth view of all the critical variables providers need to know. We analyze multiple metrics of local market environments, including existing competition, patient and community health needs, available insurance providers and the effect on reimbursement rates, and annual overhead estimates.
The psychological process of thinking about the activities required to create a desired goal on some scale, seems just a bit too much for some of us to stop and do in our busy lives. Paramount MD has completed everything from business plans, to visual merchandising plans, and more to support our clients in their go-to-market efforts.
A recent social media plan developed for a small client uncovered that no more than one hour per day in Twitter would produce positive results. Anything more than that would deliver less value than business development efforts by that same person.
Monitoring the statistics of your online marketing campaigns in a timely manner can make a significant difference in program results! With easy-to-view statistics, graphs and charts you can get a snapshot view or dive deep into the data – it’s all there waiting for you!