If you’re tired of reading about ‘solutions’ without seeing results, then our vision and purpose probably align with what you’re looking for. Paramount/MD is where content-led marketing creates value — value for our health provider clients, and value for our providers’ patients. Where other marketing firms use inorganic methods to try to raise providers’ profiles, with little attention to the long-term impact or to true effect on health consumers, we employ a different approach. At Paramount/MD we focus on creating high-quality, original, unique brands for healthcare providers, all fueled by superior content that health consumers find useful, compelling, and that prompts them to take action. Whether that action is scheduling an appointment, going to a provider’s website, or sharing what they’re reading with friends, our content-led marketing strategy is — as we’ve repeatedly seen — the only way to reach consumers in an effective, lasting, meaningful way.

Paramount/MD was also founded with a mission to provide health practitioners with clear, consistent, measurable results. Today, that mission continues to permeate every aspect of our business. We strive to maximize the success of each of our clients by working to build organized, streamlined, profitable private practices. Our work to achieve this vision centers around installing system-oriented solutions for healthcare providers — strategies providers can trust, and that generate a high return on investment. Our long-range goal for every client is to see them reach their own personal and financial goals, while gracefully adapting to the current healthcare climate and managing the dual roles of care provider and businessperson.

 

 

THE DIFFERENCE

The comprehensive service of a large agency, with the close personal attention of a small agency

At Paramount/MD, we provide all the healthcare marketing services you need — under one roof. This saves you the time and hassle of dealing with multiple agencies to meet all your needs. Other marketing agencies often outsource tasks to save money on their — not your — bottom line, using contractors that often lack healthcare experience, are not invested in the long-term success of the work (and won’t be around if/when it fails), have no concept of the big-picture approach, and who you’ve never even talked to. This is never the case at Paramount/MD. We believe the quality of our work — and therefore the success of your practice — is greatly enhanced through a coordinated team effort, with everyone aware of and working toward the same goals. We therefore meet all your needs in house with our staff of experienced, dedicated professionals. We are accountable, responsible, and committed to your success.

 

Marketing fueled by quality content, focused on value creation

The idea is simple. To succeed as a healthcare provider, you must make a connection with your patients and prospective patients. But that simple notion is also an extremely powerful one when properly employed. At Paramount/MD, we use original, quality content to create lasting connections between providers and patients. Content-led marketing means we will create and publish useful articles (not keyword-stuffed, computer-spun nonsense), engaging videos, educational campaigns, creative social media posts, and other content for your practice — so you can reach and connect with your clients. In today’s healthcare climate, content-led marketing creates value. Paramount/MD has pioneered content-led marketing that will create value for you.

Not cookie-cutter healthcare marketing

At Paramount/MD, we don’t use the same cookie-cutter marketing strategy for every healthcare client that comes in the door. Instead of putting providers into boxes and launching the same vanilla campaign for everyone — resulting in bland, undifferentiated health practices — we take the time to discover your unique qualities. What sets you apart? What values do you want to promote? What image do you want to present? After developing a complete picture of your unique practice, we then go to work to develop a consistent, cohesive, integrated brand and marketing strategy. So every aspect of your practice marketing — from your logo to your website — clearly communicates your values and sets you apart from all the others.  

21st century knowledge and experience

Healthcare marketing changes rapidly. Technological and strategic advances happen almost overnight, quickly leaving behind those practices that don’t keep up. What worked yesterday will not work tomorrow to attract patients and grow profits. At Paramount/MD, we have the current, cutting-edge knowledge and experience to build practices that are competitive in the 21st century. We are experts in new technologies and how to use them for healthcare success. So you don’t just keep up with the competition, you set the standard.

Advanced results monitoring

Our focus on evidence-based results monitoring means you’ll be able to see the results we’re getting for you in detailed written reports. That includes tracking and monitoring the impact of all your content. Once you experience the peace of mind and superior return on investment our approach gives, we’re confident you’ll never want to go back to wondering and waiting.