SEO is much more than keywords these days. There’s so much to learn, and the rules are always changing. While hiring a medical marketing professional can take the burden off you and your team, there are some simple things you can avoid for a quick rankings win for your Medical Websites.
1. Duplicate Content
Duplicating content is a rankings killer. It dilutes the value of your content, and search engines notice. You may not even know you’re creating duplicate content, so make sure to check on the following things:
Blog tags. Every tag you make duplicates the article. For example, if you post an article about vein disease and then tag it under ‘vein disease,’ the article will be duplicated on your blog and under the ‘vein disease’ tag. Use tags wisely.
Printer-friendly pages. If the copy is the same as the original, there will be two.
2. Outdated Content
Search engines love fresh content, and will reward Doctor Websites with fresh content by setting them higher in the search rankings. While you should still be created new content regularly, you should also not neglect your old content. You can do this by updating old articles with new or updated links, updating facts or other information, or adding more to the content.
3. Writing for Search Engines
Just as your patients come first in your healthcare practice, your website visitor should come first when writing your content. Content that’s full of SEO tricks may bring more website visitors, but once they read that disappointing content that isn’t valuable to them, they won’t become your patient.
Quality content means providing value, so focus on the needs and interests of your readers. customers or in this case your website visitors should always come first. Never write your content for the search engines and always focus on providing value for your audience.
At Paramount/MD, we know how to play the Internet Medical Marketing game and can help you win. To gets started with your SEO, follow these tips or others on our blog.