Healthcare expertise meets marketing prowess.
For the last 12+ years, we’ve been advocates of inbound marketing, web development and data driven solutions. Our aim? Your continuous growth and success. As HubSpot partners, we're naturally huge supporters of the inbound methodology and its approach. Because it's all about helping patients find what they need on your website, and then turning them from visitors into leads, leads into patients, and finally... everlasting promoters of your brand. Our clients are typically experienced marketers and supply-siders who are Directors, VPs and C-level execs involved in decision-making. They're committed to staying on top of the latest trends and using research and data to shape strategy and decisions.
Whether we're making videos, curating content, designing effective calls-to-action, creating lead nurturing emails, managing your data, and more...our inbound team develops campaigns that speak to your patient personas thereby facilitating both growth and return on investment (ROI).
Built with the modern Hospital Administrator, Office Manager and Physician in mind, our time-tested marketing process begins with a dive into your current business and its objectives. We continue forward with an in-depth marketing roadmap aimed at finding and engaging with your ‘perfect’ patients. Throughout the process, our data collection software continually assesses our efforts... making sure we are benchmarking and delivering on your goals. Check out our step-by-step plan.
Here's a novel idea: Why not provide your patients with content that is relevant and valuable to their needs ~ exactly when and how they want it? Inbound marketing breaks through the noise of outbound marketing tactics by engaging your patients on their own terms.
We know that strategy, data analysis and industry expertise are the keys to success in healthcare marketing. Within this model, we must create relationships throughout each of the stages within the patient's journey in order to build a solid reputation and strengthen your reach. Below are just some of the methods we use to optimize for success.
Victor is extremely professional with a well-trained eye and attention to detail. His process is easy and pain-free from the customer's aspect, but meticulous and consistent on his. The result is a product that is second-to-none in terms of quality and value. I recommend him and his company without any reservations.
Dr. Clint Hayes, Vein Center of North Texas
Victor and Christine Sirgado Have Been Developing Brand Equity For Doctors, Hospital Administrators And Office Managers With Custom Built Inbound Marketing Strategies For Over 12 Years.
As Founder and Chief Executive Officer, Victor Sirgado has responsibility for overseeing all operational functions at Paramount/MD - from product development and marketing, to global sales and service. A reverent communicator, Sirgado leads Paramount/MD’s drive to engage the marketplace, and redefine the way health care professionals communicate within their industry.
Christine is Paramount/MD’s co-founder, COO and tireless engine. She holds a degree in Business Administration and is an accomplished senior marketing and management professional with broad business experience. She has an extensive record of driving bottom-line impact for healthcare practices and providers. Christine manages all of PMD’s day-to-day operations—from working one-on-one with clients to define their brand and marketing goals, to conducting competitor analysis and strategic planning, to heading up project management, account management, PR and sales.