Educational Blog

Have you ever searched for a mechanic (or any other business), and noticed that your results bring up not only links, but also a map with little flags denoting the location? This is extremely useful when you want to find the location of the business, phone number, hours of operation, and/or a link to the company’s website.

• 77% of consumers use search engines to research treatment
• 83% of patients visit a hospital website before booking an appointment
• 61% of patients visit at least two hospital sites before booking
• 43% of visits to hospital websites begin at a search engine
• 1 in 20 Google searches are health-related, (Gallup)
• 59% of patients say mHealth will significantly change how they research care
• 64% of regular patients, and 82% of those with poorly managed conditions use mHealth services
• 32% of consumers have a mobile health app, a 2x increase since 2013 (PwC)
• 77% of U.S. adults own a smartphone
• 62% of smartphone owners, and 75% of those 18-29, use their device to look up health information (Pew)

This week in Healthcare Marketing Made Easy, we discuss the current climate of physician rate and review sites, and how to navigate them.

The first step in branding your medical practice with healthcare marketing is to understand its many facets. The most important facet is discovering your target market. To whom do you want your marketing message to speak?