Educational Blog

The Evolution of Technology Adoption and Usage

  • 77% of consumers use search engines to research treatment
  • 83% of patients visit a hospital website before booking an appointment
  • 61% of patients visit at least two hospital sites before booking
  • 43% of visits to hospital websites begin at a search engine
  • 1 in 20 Google searches are health-related, (Gallup)
  • 59% of patients say mHealth will significantly change how they research care
  • 64% of regular patients, and 82% of those with poorly managed conditions use mHealth services
  • 32% of consumers have a mobile health app, a 2x increase since 2013 (PwC)
  • 77% of U.S. adults own a smartphone
  • 62% of smartphone owners, and 75% of those 18-29, use their device to look up health information (Pew)

Healthcare Marketing Made Easy: To review, or not to review? Reputation Management in 2017.

This week in Healthcare Marketing Made Easy, we discuss the current climate of physician rate and review sites, and how to navigate them.

Topics: Online Marketing

Your Target Market

The first step in branding your medical practice with healthcare marketing is to understand its many facets. The most important facet is discovering your target market. To whom do you want your marketing message to speak?

Topics: Target Market

Sidewalk Rants: Influencer Marketing


Topics: Influencer Marketing