Growth-Driven Design

Peak Performing Websites Are The Result Of Many Small Refinements Over Time  




What Is Growth-Driven Design (GDD)?

Growth-Driven Design is a smarter, agile, data-driven web design methodology that has changed the playing field of how websites are designed.  Rather than launch a website without knowing how it will perform, GDD makes incremental improvements to a launchpad website based on hard data, including user engagement, heat mapping and other strategies.  From there, we continually cycle a "Plan, Build, Learn and Transfer" approach to achieve and maintain the peak performance of your site. The result as we measure, iterate and act on this data is an overall stronger website that produces reliable month-over-month growth.

Your Website Is Your #1 Sales Person

As the centerpiece of all of your marketing activities and your #1 Sales Person.... a Growth-Driven Design website is tightly integrated with marketing and sales.  It's a smarter approach that eliminates all of the headaches and drives optimal results using data.  What we learn about visitors helps inform and improve marketing and sales strategies and tactics.  Because as you know, your website exists to turn visitors into customers!

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I’ve worked with Paramount MD for 8 years and they are a remarkable team. Their knowledge and creativity coupled with their attention to detail catapulted us above and beyond our competitors. With their understanding of our specialty they transformed our marketing strategy to better reach our patients and community.

Tammy Zantow, AdmnistratorHeartland Vein & Vascular Institute (now American Medical Imaging)

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Here's How It Works

Growth-Driven Design is built on-top of the SCRUM agile process and weaves together various concepts into a comprehensive and highly effective web design methodology.


The Growth-Driven Design Methodology Has 3 Major Stages


Successful websites begin with a focused growth strategy. Our goal in the strategic stage is to develop an empathetic understanding of your audience's world and how the website can solve problems along their journey.


The goal of the Launch Pad website is to quickly build a website that looks and performs better than what you have today, but is not your final product. Your Launch Pad is the foundation from which you collect real-user date and optimize.


Peak performing websites are not built overnight. Optimal performance comes through data-driven optimizations.  With a launch pad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business and your profits.

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Traditional Website design vs Growth Driven Design

Traditional web design is broken and filled with systemic risk and wasted opportunity.  The typical redesigns are frustrating, require large upfront costs, are time and personel consuming and often run over budget and expected launch.   Moreover traditional design it is a "launch & leave it" approach and the results are built on opinions.  Alas traditional website builds can never ascend to the level of performance of a Growth-Driven Design website because refinement is where performance is achieved.  That's why GDD was created.  Today with a GDD strategy, we analyze data over time to learn how your site visitors use your website and consume content.  Equipped with this information, we are able to make real-time enhancements aimed at growing your visitor-to-lead conversion rate. It's a smarter approach where your investment is spread over time, we launch quickly, on time and on budget and the results are based on quantifiable real-time data and month-over-month growth.

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Data-Driven optimizations   /   Tweaked & tuned regularly   /   Refined instead of redesigned