Assembling the information about the macro-environment, the industry, the company as well as the marketing mix is the most extensive and time consuming aspect of the marketing audit.
A deep dive into evaluating the data collected provides an holistic view of the company’s marketing program. We parse the useful information and suggest requirements to make you more efficient. Conclusions are provided for your client needs, as well as incorporating corporate profitability, competitive analysis, and macroenvironment adaptation.
An audit report is prepared based on the strengths and weaknesses identified. We will also meet with your leadership team via conference call or at your site to discuss strengths and weaknesses as they pertain to your digital marketing systems.
We will provide a comprehensive and data driven plan that details the development, execution and continual management of your campaign.